Published on by

Wednesday the 9th March saw forty custom installers attend Anthem AV Solutions’ launch of the new SIM2 AR-1 projector at the Ideaworks Experience Centre in London.

Massimo Zecchin – International Sales Director of Sim2 and Maurizio Cini – founder and CEO of SIM2 were on hand to deliver their thought provoking presentation and answer questions from the attendees. The sessions were held in the Ideaworks cinema which helped to show the projector to it’s full potential.


Laura Batten from Anthem said:

Working with Ideaworks was a pleasure making the day run smoothly and made us feel very welcome, letting us use the space as if it was our own. The Experience Centre is a brilliant venue, with products of interest to the CI market in every corner, the interior design of the centre set the right tone for the types of products on show and what we were launching. We would like to thank everyone at the Ideaworks Experience Centre, especially Caroline, for their help and friendliness.


The NEW SIM2 AR-1 is a deluxe Compact 3 Chip Cinema Projector, equipped with all the latest innovations available from DLP Technology to create the Ultimate Home Entertainment Experience. Custom built Fujinon large aperture glass lenses were specifically designed for this unit to guarantee exceptional on screen clarity. Additionally, a specialist color notch filter which, when combined with the advanced on board video processing, dramatically widens the color gamut of this projector to cover all the color space requirements of a professional Cinema Environment: from Rec709 to DCI P3. To find out more about the AR-1 then click here


If you want to view some of the newest and most exciting technologies suitable for homes or yachts then please contact us to take a tour of the Experience Centre.

If you are a manufacturer and want to use the space to launch a new product or to carry out dealer training then please contact

Johanna Fright
Brand Guardian at Ideaworks

Leave a Reply