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Displayed on over 2 million square feet of exhibition floor space, CES is the biggest technology show in the world. It is also Las Vegas’s biggest event of the year with an additional 155,000 people flooding into the party town. Many companies hold products back in order to release them at this show. There is plenty of media coverage highlighting the headline products and while these reports will touch on the more interesting releases, the benefit of attending this show is really to stand back a little and look at the overall trends rather than the details.

A large number of companies announced a “universal” communication protocol to allow all your home appliances to communicate with each other. Sadly each of the “universal standards” was unique to the brand adopting it and far from universal.  We are further than ever from a common protocol as more and more manufacturers attempt to lure consumers into their control world by making their protocol the dominant force.

This was in stark contrast to the very large automotive zone. The automotive industry has been struggling to keep their products (cars with a five year development cycle) connected to the car purchaser’s tech (tech with a 12 month development cycle).  They have all pulled together, as an industry, to try and adopt a standard. The benefit being less development time to update their vehicles to connect with smart phones. However, the motor industry seems divided over using iOS or Android as the solution offering the best integration.
iOS in the car
Android in the car


Johanna Fright
Brand Guardian at Ideaworks